Memahami Kepenontonan Film Indonesia

Abstract

Research concerning spectatorship is one important factor in the cinema studies. Film’s spectatorship research in Indonesia has been a pejorative tendencies. In general, spectatorship research in Indonesia are directed to measure the quantity of film audiences in the context of the business interests of the film, so often stuck only to the problems of how to compete for market share, which as a pragmatic goal of a study it is certainly legitimate. However, other aspects such as: psychology of spectators and the ability of cinematic language (form and style) in influencing the audience ideologically for example, would be a topic that is equally important to understand. This study is an initial effort in reading and understanding the film’s spectatoship in Indonesia.